Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. Clients will feel more at ease when sharing data with you if your website is securely protected.
A recent update from Google announced that websites with HTTPS will be given a better search engine ranking position if the website uses HTTPS instead of HTTP. You can easily test this theory by doing a google search and looking at the top listed websites to see if they are secure.
Web browsers such as Internet Explorer, Firefox and Chrome also display a padlock icon in the address bar to visually indicate that a HTTPS connection is in effect.
HOW TO GET HTTPS
To add HTTPS to your website you will first need to purchase an SSL Certificate (Secure Sockets Layer) This can be purchased through your web hosting supplier and set up to your required domain name.
Once the SSL certificate has been set up, you would then need to contact your web developer to activate the SSL Certificate for the website platform.
Additional requirements will include updating all of the internal links on you website so that they point to the correct HTTPS URL and the website redirect will need to be set otherwise search engines will think that you have a duplicated website which will be penalised with its search ranking.