WEBSITE LANDING PAGES
A simple landing page would be the ideal solution for any small company on a limited budget.
A landing page could just be a single page on its own or used as a separate page within a multi-page website.
The basic definition of a landing page is a dedicated page on a website that you land on directly from an external source such as paid advertising or email campaign.
Lead Generation
Click Through Page
Product Marketing
E-Mail Campaigns
A landing page would be like an online version of a direct marketing or product introduction letter, with the aim focused on one specific outcome known as a call to action. The main aim of a landing page is to create a pre-determined action from the potential client to react to your specific message by way of either a contact form, newsletter registration or a purchase of goods or services.
The designs can include content and images as well as a contact form or call to action. It can also use external links to other websites which is useful if you are looking for clients to download an app or catalogue.
Say you were offering a free sample product, but on your landing page, you also invited your users to sign up to your newsletter. Each time you ask for a specific action ask, the chances of your users responding grows slimmer because you’ve directed their attention away from your primary objective.
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