As the old saying goes “You get what you pay for” and this is also the case when it comes asking yourself – What is the cheapest way to create a website?
Online Website Builders always sound like a cheap option but when you start to look into it in more detail you soon come to realise that this may not be the cheapest option. You never get anything for free which is why companies like Wix & Squarespace will often lock you into a monthly contract, or in the worst-case scenario, they will own your chosen domain name which would prevent you from moving away to use your own custom-built website in the future.
By the time you add up the monthly cost over a few years you could have a far better, professional website built for the same cost and without any further ongoing costs.
Additionally, some hosting companies will offer online website builders as a part of their hosting packages but as with the above, you are left to select a standard pre-built template and add your own text and images. Not only does this make you website look like every other company using the same template but offers very limited features.
Either of these options may be what you are looking for but you have to ask yourself “What is the reason I want a website” Do you just require something simple or do you want the website to generate new clients and in turn sales and revenue for your business.
If you want a cheap option that you can direct clients to, you could easily achieve the same results by using a free Facebook business page.
If you are serious about your website and need to attract clients you will need to take into account how clients will find you on search engines. Unless you understand the basics of Search Engine Optimisation, none of the above options will work for you.
Website design is more than just adding some text and some images, but this is all the online website builders can offer you.
Its true that some web design agencies overcharge for their services but if you shop around, you can easily fins a web design company that can product the ideal website within your budget and this could save you money in the long run.