CRAWLABILITY & INDEXING
When you enter a search query into your web browser, search engine send out what they call “bots” to scan the whole of the internet looking for any websites that return relevant information based on the keywords or phrase searched for. If your website is not easy to find you will not be found in the search listings.
It is essential that these search engine “bots” can quickly and easily lock onto your website.
If they are unable to find you your website will be missing out on a wide market of potential clients.
Use of XMLSitemap
Google Webmaster Tools
Some of the more common factors that can prevent this from happening include not using a recognised sitemap, a robot’s text file blocking important information, redirected links and broken or canonical links built into your website.
Also, as Google do not like websites with duplicate content, another issue could be if your domain name works on both a www. and non www. versions.
If your website opens up when using either of these URL’s, the chances are that Google will recognise these as individual websites, as so duplicated content. This can often be rectified through your hosting company set up, by adding specific coding to an .htaccess file or via Google Webmaster control panel.
There are number of free Google Tools that will improve your crawlability and correct use of a sitemap will improve your indexing.
Just Website Designs
Why Choose Us
Unlike some SEO companies, we are unable to guarantee that you will get a number 1 search engine position. There are many factors that can make a difference that is out of our hands for example, the age of the website, quality backlinks, mentions of social media platforms and even the capabilities of the hosting company that you choose to use.
We do not tie you into a monthly SEO contract as your website may be performing well and not in need of any updates. At some point you may find that your ranking position starts to slip down, at this point we can re-run the SEO audit reports to see what may have changed and then make the necessary updates and just charge you for the work that is required.
Yes, you can update your website content but this could cause the keyword density to differ should you alter any of the wording on the page. Also, if you add or replace any images you would also cause minor SEO issues if you have not added the correct image alt tag. It would be worth asking for another SEO audit report to see if any updates are required.