Possibly the most widely understood area of website optimisation is the need for keywords. These are the specific words or phrases on your website pages that try to mirror the same words or phrases that potential clients are searching for when looking for a business or service.
The first and most important thing to check is “Are you using the best keywords / keyphrases”. Many website owners just assume what their potential audience is looking for but these keywords may not be the most popular phrase and could miss out on a wide market of potential clients.
Long Tail Keywords
We can carry out an analysis to see what your clients are using and if there are any better alternatives that return a higher search rate and less competition.
The way to use of keywords is greatly misunderstood, many clients we speak to think that as long as you pack your website with your chosen keywords, you will instantly gain a good search engine ranking position. This is so far from the truth and could harm your ranking position if used in this way.
Overstuffing your keywords into a page is seen as a “Black Hat” technique and you will get penalised by search engine by reducing your ranking position. Likewise, not having the correct amount of keywords will prevent your website was ranking. So the answer is to have the correct balance of keywords / keyphrases.
Correct keyword optimisation does not mean just having the correct number of keywords as part of your body text. There are essentially 18 different ways in which you must use your keywords i.e.: Document Title, Body Text, H1 Headlines, Domain Name, Page URL, H2 – H6 headlines, Alt Attributes and so on.